…Shout loud, so the whole world can hear

Marketing is a crucial aspect of any business. Many freight forwarders underestimate the importance of marketing their brand in a positive light to different people, across different platforms.

The overall ‘marketing’ umbrella covers advertising, public relations, promotions and sales. This means that when you market a service you offer, you must deal with many different aspects of your business.

We have come up with some top tips for you, to make sure that you can get the most out of your marketing services, and bathe your company in the glowing light of success.

Public Relations

Recent years have seen major organisations, such as FIFA, come up against PR crises and that is something you simply do not want in any business. Making sure that you are honest with the public about all your successes and failures is a great way of marketing your brand in an honest way.

The public aren’t interested in your promotional rhetoric, they would rather hear how your services can help them. A good public relations practitioner should be able to be humble whilst still making their brand shine through as a dependable, honest, successful company to work with.

Social Media

Social media plays a vital role in any marketing service in the digital age we now live in. Making sure that you are posting relevant content, on the right channels, can ensure that you are making the most of the unlimited advertising space you have through the web and social media.

A new way many people are taking advantage of social media as a marketing tool is through ‘boosting’ posts. This has helped many businesses reach new audiences and have people engage with the content on levels previously thought impossible. This can help the smallest forwarder market their services on a much larger scale, all for a smaller price.

SEO

Search Engine Optimisation is an online marketing methodology that can help boost your digital presence. Making sure any content you have online for advertising purposes meets Google’s SEO criteria will help you soar up through the rankings and towards position one of page one, which will help with promotion of your services.

It’s not enough to simply have a website. It’s important to make sure your website is structured and contains content that is relevant to your visitors and viewed as such by the search engines. Optimising the structure and content of your website will help you grow your business and increase sales.