If you had a store on the high-street and sold goods face-to-face, it would be essential to get the right customers through your door. One of the most powerful tools you would have to do this, is your storefront: making your window presentable, attractive, and informing passers-by about exactly what you can do for them.

Your typical forwarder, shipper or carrier won’t have a store on the high-street – or anywhere. In the digital age, your website is your storefront and you only get one chance to make a first impression – we are here to ensure that it’s an excellent one.

Before any potential client approaches you, it is guaranteed that one of the first things they will check is your website. If you want to appear a leading, reliable, quality company, you need a website that is well designed, well supported and well maintained. That’s before you reach more complex factors such as web hosting, search-engine optimisation, and ‘pay-per-click’ (PPC) advertising.

Freight Media has a web design team that specialises in producing websites for freight companies. We have assisted companies ranging from startups to top-25 forwarders, making their websites look amazing and bringing new business flooding in.

Here are some examples of how we have achieved excellence for our clients…

Stop press! Your headline matters

You want your website to make a powerful first impression. If you have web traffic coming in from search engines, your visitors should know who you are and what you do in a matter of seconds.

For one client, Eurgent, this came in the form of a scrolling banner. Immediately, you can see the company title and This opening page demonstrates exactly what the company specialises in, and is also complemented by some great branding.

‘Don’t miss out!’…call to action

You don’t just want visitors to your site to know who you are – you’ll want them to take action. Whether you want prospective clients to subscribe to your newsletter, to sign up for a new service, or to request a call back, you should be giving any visitor to your website an option to ‘act’ whilst there – a ‘call to action’ (CTA).

It’s a delicate balancing act. Not all CTAs are born equal, and if you bombard a client with unnecessary or overly sales-y copy, they’re going to leave your site immediately. Nobody wants to feel like they’re being sold to, so make sure your call-to-action will result in a tangible benefit for your potential customer, at ‘low risk’.

This site we designed for KDS Global Freight Services gives site visitors highlighted CTAs in the ‘REQUEST A QUOTE’ button. The button then leads into confirmation that the quote is free with no obligation (low risk) and reaffirms that action will be taken immediately. So, there’s no reason for someone not to proceed.

Device optimisation, analytics, bounce rate..

Whether your website is opened on a tablet, a mobile phone or a laptop, you want your visitor to have the best experience of viewing your site. We can help you to ensure that your customers are using the site exactly as intended – and staying there – bringing the highest-quality leads straight to you.

Get in touch today to find out how we can bring more traffic to your website.

Sarah O’Connell, Senior Editor, Freight Media Ltd